ARTICLE SUMMERY: At this time of the year people and businesses like to look at the past in an effort to see the trends of the future. Derrick Daye has done this in his article “30 Must Read Articles On Brand Management“
These articles written by Derrick Daye and a host of other leaders in the field of branding, marketing and advertising cover a multitude of subjects designed to enhance and improve your company or your clients company standing in the digital market place.
Some of the strategies may be obvious, and some not so obvious, but all designed to help you maximize your standing. Some of the articles are,
- Brand Transformation And Self-Awareness
- Defining The Boundaries Of Brand Activism
- Why Brand Stories Succeed Or Fail
- Why Consumers Choose One Brand Over Another
- Brand Architecture’s Critical Role In B2B
This article is worth the look if only to pick out an article that may pertain to to your particular situation.
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