ARTICLE SUMMERY: “6 WAYS TO USE NOSTALGIA IN MARKETING” is a look at this type of marketing and why and how it works.
Emmanuel Probst tells us this type of marketing is not for every brand though, some brands risk being marginalized, appearing out of touch and no longer relevant to consumers.
Emmanuel Probst recommends that if you are going to implement nostalgia marketing some of the techniques to use are,
- Leveraging Brand Heritage
- Use Your Close Or Distant Past
- Leverage Today’s Technology To Revive Yesterday’s Brands
Emmanuel Probst feels that at a time when people feel increasingly lonely on one hand and have a distrust of brands and corporations on the other that there is a place for nostalgia marketing.
Let us know what you think in the comments.