ARTICLE SUMMERY: “Advertisements: From Mad Men to Big Data” is a look back at the advertising industry from the 1950s and 1960s through the lens of the TV show “Mad Men” and comparing it to the advertising of today. While things have changed a lot over the years, some marketing maxims hold true no matter what the decade.
Lexie Lu looks at the differences of advertising from then and now and the effect of today’s technology is having on how the consumer is engaged.
To help the marketers of today in the era of big data Lexie suggests the following,
- Create Personas
- Study the Competition
- Be Different
- Be Honest
Keeping an eye on future technological innovations and how to reach consumers on their new devices and their streaming services will be a challenge that as designers must be met.
Let us know what you think in the comments.