Advertisements: From Mad Men to Big Data
ARTICLE SUMMERY: “Advertisements: From Mad Men to Big Data” is a look back at the...
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Category: Analytics
How to Conduct a SWOT Analysis of Your Brand
ARTICLE SUMMERY: “HOW TO CONDUCT A SWOT ANALYSIS OF YOUR BRAND” by Will Morris is an...
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Multivariate vs AB testing: what’s the difference?
ARTICLE SUMMERY: Every designer is familiar with A/B testing, every designer is familiar with...
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How To Measure The ROI Of Brand Purpose
As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to...
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Boost Your Business by Leveraging Marketing Analytics
Once upon a time, marketers would spend all of their time creating and sharing promotional...
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Improving your ROI with Market Mix Modeling
These days, it’s rare to see websites that don’t promote themselves using multiple...
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Net Promoter Score (NPS): Everything You Need to Know
According to the Nielsen Global Trust in Advertising Survey in 2015, 83% of people trust...
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The Secret Ratio That Proves Why Customer Reviews Are So Important
While great customer reviews can boost sales, bad reviews can hurt them — those are obvious...
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Yes, Alan, There Is An ROI For UX Design
If someone is asking you to explain design’s value, it’s because they can’t see it.
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What Is Keyword Grouping and How Can It Help Your Business?
When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and...
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Do Visitors Understand Your Product? The Secret For SaaS Conversion Rates
Here’s the ONLY thing that will skyrocket your SaaS Conversion Rates…
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