The Web Designer’s Guide to Conversion Rate Optimization (and why it matters)
ARTICLE SUMMARY: This article is a good explanation of what CRO (CONVERSION RATE OPTIMIZATION) is...
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Category: Analytics
What Is Multivariate Testing?
ARTICLE SUMMARY: Multivariate Analysis in Statistics and Math has been around since 1776. As with...
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How to Find Your Target Audience
ARTICLE SUMMERY: You or your client have a product or service to sell, you create a top notch...
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A Marketer’s Complete Guide to AI
ARTICLE SUMMERY: AI (Artificial Intelligence) is becoming more and more integrated in marketing...
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Just What is Data Analytics, Anyway?
ARTICLE SUMMERY: As a designer, when you build a website, you post it and that’s it, right?...
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Advertisements: From Mad Men to Big Data
ARTICLE SUMMERY: “Advertisements: From Mad Men to Big Data” is a look back at the...
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How to Conduct a SWOT Analysis of Your Brand
ARTICLE SUMMERY: “HOW TO CONDUCT A SWOT ANALYSIS OF YOUR BRAND” by Will Morris is an...
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Multivariate vs AB testing: what’s the difference?
ARTICLE SUMMERY: Every designer is familiar with A/B testing, every designer is familiar with...
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How To Measure The ROI Of Brand Purpose
As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to...
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Boost Your Business by Leveraging Marketing Analytics
Once upon a time, marketers would spend all of their time creating and sharing promotional...
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Improving your ROI with Market Mix Modeling
These days, it’s rare to see websites that don’t promote themselves using multiple...
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Net Promoter Score (NPS): Everything You Need to Know
According to the Nielsen Global Trust in Advertising Survey in 2015, 83% of people trust...
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