Build a Brand Cheat Sheet
ARTICLE SUMMERY: Building a brand is a process that is complicated and time consuming. When it...
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Category: Brand Strategy
Iconic brand guidelines and logo manuals from 60s, 70s and 80s
ARTICLE SUMMERY: Inspiration can come from almost anywhere, home, office, or designs of the past....
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Logo design: Everything you need to know
ARTICLE SUMMERY: Logos are a key component in branding, it is one of the first visuals a...
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Advertisements: From Mad Men to Big Data
ARTICLE SUMMERY: “Advertisements: From Mad Men to Big Data” is a look back at the...
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The Ultimate Guide to Online Reputation Management
ARTICLE SUMMERY: Brand reputation are one of the top items that should be on radar of every...
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6 Ways To Use Nostalgia In Marketing
ARTICLE SUMMERY: “6 WAYS TO USE NOSTALGIA IN MARKETING” is a look at this type of...
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Types of Print Advertising
ARTICLE SUMMERY: Despite popular belief, print is not dead yet. “Types of Print...
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8 Examples of Great About Pages
ARTICLE SUMMERY: “8 Examples of Great About Pages” is a discussion about the need for...
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How to Conduct a SWOT Analysis of Your Brand
ARTICLE SUMMERY: “HOW TO CONDUCT A SWOT ANALYSIS OF YOUR BRAND” by Will Morris is an...
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How Advertising Will Get Way More Personal—and Then Vanish Completely
ARTICLE SUMMERY: “HOW ADVERTISING WILL GET WAY MORE PERSONAL” is a futuristic look...
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The Evolution of Branding
ARTICLE SUMMERY: In this historical look back at branding, Lexie Lu in her article “The...
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Vision 2020: Lead Brands With Meaning
ARTICLE SUMMERY: Dr. Martina Olbertova is right, the world we used to know is changing in front of...
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