How to Create Online Brand Consistency (for Email and Web)
ARTICLE SUMMARY: In the printing industry the rule of thumb is to standardize whenever possible....
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Category: Brand Strategy
The 5 Essential Traits of Iconic Logos
ARTICLE SUMMARY: More often than not the first thing you see when going to any website is their...
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The Psychological Power of Nostalgia in Burger King’s Throwback Logo
ARTICLE SUMMARY: There is a lot to be said about nostalgia these days, especially when it comes to...
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SEO or CRO? Which Comes First?
ARTICLE SUMMARY: There is a mystery surrounding SEO and CRO and when these two are mentioned...
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Is Rebranding Really Worth the Cost?
ARTICLE SUMMARY: As time goes on and your business progresses at some point you ask yourself the...
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Why Visuals Are the Most Powerful Way to Sell Anything
ARTICLE SUMMARY: You heard it a thousand times growing up, “A picture is worth a thousand...
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9 top digital marketing trends for 2021
ARTICLE SUMMARY: It’s that time of year when designers look forward to a new year and new...
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2021 Brand Design Trends
ARTICLE SUMMARY: When Branding is your livelihood it pays to stay up to date on the trends that...
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The Importance of Customer Experience
ARTICLE SUMMARY: It is no longer enough to have the best looking website on the planet, or the...
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How to Find Your Target Audience
ARTICLE SUMMERY: You or your client have a product or service to sell, you create a top notch...
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7 Tips for Building a Consistent Brand Voice
ARTICLE SUMMERY: Whether it’s corporate or individual, your brand voice lets people know who...
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Authenticity in Marketing: Why Does it Matter?
ARTICLE SUMMERY: As the internet becomes more crowded and peoples attitudes about life change we...
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