Five Considerations for Future-Proofing Your Global Branding Strategy in 2019
ARTICLE SUMMERY: Brett Zucker states “Brands are more fluid now than ever before.”...
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Category: Brand Strategy
8 Keys To Brand Licensing Success
To quote JFK; “Things do not happen. Things are made to happen.”
Read MoreHow Netflix uses psychology to perfect their customer experience
ARTICLE SUMMERY: How “Netflix uses psychology to perfect their customer experience” is...
Read MoreThe Power Of Localizing Your Brand Message
Then your ears perk up: faintly from across the room, you’re sure you heard your name.
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How to Master Data Visualization
ARTICLE SUMMERY: The importance of Data Visualization can not be understated. In “How to...
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What Is Visual Strategy, and Why Does Your Marketing Campaign Need It?
ARTICLE SUMMERY: In today’s online market where everything is for sale you need a strategy,...
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How To Measure The ROI Of Brand Purpose
As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to...
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Boost Your Business by Leveraging Marketing Analytics
Once upon a time, marketers would spend all of their time creating and sharing promotional...
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3 Requirements For Building A Great Brand
Search Amazon for books on branding and you’ll get over 10,000 results.
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The Strategy Behind Successful Brand Names
Powerful brand names are stories distilled to one word.
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The power of branding
What do we mean by the word brand?
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Key Considerations For Brand Architecture Strategy
Simply put, brand architecture strategy, also known as brand portfolio strategy, is a system of...
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