Who Named the Kindle (and Why)?
ARTICLE SUMMARY: It’s always good to look back at stuff and see how things came about....
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Category: Branding
15 golden rules for crafting logos
ARTICLE SUMMARY: Whether its snail mail, email or a visit to the website, what’s the first...
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Logo typography: Nail the typeface for your logo
ARTICLE SUMMARY: When it comes to logos choosing the right typography makes all the difference....
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Why Brands Really Matter
ARTICLE SUMMARY: Branding is tricky business, there’s a lot to consider when you start the...
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How to Create Online Brand Consistency (for Email and Web)
ARTICLE SUMMARY: In the printing industry the rule of thumb is to standardize whenever possible....
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The 5 Essential Traits of Iconic Logos
ARTICLE SUMMARY: More often than not the first thing you see when going to any website is their...
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Is Rebranding Really Worth the Cost?
ARTICLE SUMMARY: As time goes on and your business progresses at some point you ask yourself the...
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2021 Brand Design Trends
ARTICLE SUMMARY: When Branding is your livelihood it pays to stay up to date on the trends that...
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What is the best political branding of all time? Experts weigh in
ARTICLE SUMMERY: It’s that time of the season when politics and elections overshadow just...
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Authenticity in Marketing: Why Does it Matter?
ARTICLE SUMMERY: As the internet becomes more crowded and peoples attitudes about life change we...
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What Role Does Design Play in Elections?
ARTICLE SUMMERY: Every election new designs for the candidates come out and blanket front yards,...
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Build a Brand Cheat Sheet
ARTICLE SUMMERY: Building a brand is a process that is complicated and time consuming. When it...
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