Five Considerations for Future-Proofing Your Global Branding Strategy in 2019
ARTICLE SUMMERY: Brett Zucker states “Brands are more fluid now than ever before.”...
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Category: Branding
WE ASKED 100 PEOPLE TO DRAW FAMOUS LOGOS FROM MEMORY. HERE IS WHAT THEY DREW.
ARTICLE SUMMERY: Every designer knows the most recognizable item for any company, whether it be in...
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8 Keys To Brand Licensing Success
To quote JFK; “Things do not happen. Things are made to happen.”
Read MoreHow Netflix uses psychology to perfect their customer experience
ARTICLE SUMMERY: How “Netflix uses psychology to perfect their customer experience” is...
Read MoreThe Power Of Localizing Your Brand Message
Then your ears perk up: faintly from across the room, you’re sure you heard your name.
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These scientists studied 500+ logos. Here’s what they discovered about good branding
Who has the better logo: McDonald’s or Burger King?
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Batman 1989: Why the iconic movie logo and design work by Anton Furst still resonate
Close your eyes and think of the Batman symbol for a second.
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How brands are taking social media into the real world to connect with us
Now, nearly 60 years later, you’re as likely to spot Fjällräven’s iconic fox logo on a backpack in...
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How To Measure The ROI Of Brand Purpose
As more and more companies adopt a purpose-driven strategy, one of the key questions that needs to...
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3 Requirements For Building A Great Brand
Search Amazon for books on branding and you’ll get over 10,000 results.
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The Strategy Behind Successful Brand Names
Powerful brand names are stories distilled to one word.
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The power of branding
What do we mean by the word brand?
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