How to Conduct a SWOT Analysis of Your Brand
ARTICLE SUMMERY: “HOW TO CONDUCT A SWOT ANALYSIS OF YOUR BRAND” by Will Morris is an...
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Category: Branding
The Evolution of Branding
ARTICLE SUMMERY: In this historical look back at branding, Lexie Lu in her article “The...
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Vision 2020: Lead Brands With Meaning
ARTICLE SUMMERY: Dr. Martina Olbertova is right, the world we used to know is changing in front of...
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A Simple Guide to Experiential Marketing
ARTICLE SUMMERY: People are so bombarded with ad campaigns coming at them from every direction...
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30 Must Read Articles On Brand Management
ARTICLE SUMMERY: At this time of the year people and businesses like to look at the past in an...
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3 MarTech Trends For 2020
ARTICLE SUMMERY: Be it marketing, branding or design it pays to keep up with whats trending in...
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Five Considerations for Future-Proofing Your Global Branding Strategy in 2019
ARTICLE SUMMERY: Brett Zucker states “Brands are more fluid now than ever before.”...
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WE ASKED 100 PEOPLE TO DRAW FAMOUS LOGOS FROM MEMORY. HERE IS WHAT THEY DREW.
ARTICLE SUMMERY: Every designer knows the most recognizable item for any company, whether it be in...
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8 Keys To Brand Licensing Success
To quote JFK; “Things do not happen. Things are made to happen.”
Read MoreHow Netflix uses psychology to perfect their customer experience
ARTICLE SUMMERY: How “Netflix uses psychology to perfect their customer experience” is...
Read MoreThe Power Of Localizing Your Brand Message
Then your ears perk up: faintly from across the room, you’re sure you heard your name.
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These scientists studied 500+ logos. Here’s what they discovered about good branding
Who has the better logo: McDonald’s or Burger King?
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