Will Morris does a good job explaining what a SWOT analysis is and the benefits of doing this analysis. He also gives you the four steps to conduct a SWOT analysis of your own brand, these steps include,
- Breaking Down Your Strengths
- Laying Out Your Weaknesses
- Defining Your Opportunities
- Considering Your Threats
In the global market it’s good to know your strengths and weaknesses and what you need to work on to help improve yours and your clients position in that global market.
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