ARTICLE SUMMERY: As a designer, when you build a website, you post it and that’s it, right? Wrong.
Your clients spend a lot of money to have you build their website and want to know whether or not their money is well spent, and that’s a fair question. Part of that answer to that question is the analytics connected to that website. Lets face it, analytics can be very confusing, but there is help.
“JUST WHAT IS DATA ANALYTICS, ANYWAY?” by B.J. Keaton explains the types of data analytics that there are and the basics that designers should know to help see how effective the website you created is. B.J. Keaton breaks down and helps you to understand
- Descriptive analytics
- Diagnostic analytics
- Prescriptive analytics
- Predictive analytics
This article also provides links to help you set up your own custom analytics dashboard helping you to monitor your websites performance. This will provide you and your client with the information needed to see how well the website is doing, or not doing, and to help you make the changes needed to improve your SEO. In this day and age information is key to success and analytics opens that door.
In wrapping this up B.J. Keaton says “No matter where you are with data analytics, a beginner or a seasoned veteran, it’s a good idea to go over the basics. Because if you’re just looking at data, you’re not taking action. You just have data. It’s how you look at that data and move forward with it that matters. Whether you diagnose a problem or predict a response to your users, making the best decisions you can begins and ends with data analytics.”
We would be interested to know what you think, let us know in the comments.