ARTICLE SUMMERY: Dr. Martina Olbertova is right, the world we used to know is changing in front of our eyes, especially the world of marketing.
In her article “VISION 2020: LEAD BRANDS WITH MEANING” she discusses how brands used to market themselves and heading in to the 2020s what the changes will be and why. She talks about,
- The 2020 Vision
- The Value Of Cultural Context
- Brands Are In The Business Of Meaning Exchange
- Measuring What Matters
Just to name a few. Also discussed are how to close some of the gaps that arise in todays marketing culture from the past. This is an in depth look at the new marketing strategies of today and how to adapt, well worth the read.
Let us know what you think in the comments.