ARTICLE SUMMERY: In today’s online market where everything is for sale you need a strategy, not just a strategy, but a visual strategy.
In Josh Miles’ article “What Is Visual Strategy, and Why Does Your Marketing Campaign Need It?” he helps define exactly what visual strategy is and how to achieve a more effective website using it.
effective website using it.
Among the items to consider when building your website you need to consider your brand’s:
Josh Miles also covers:
- Visual Strategy for Particular Product Groups and/or Marketing Campaigns
- Use of a Content Map
- Elements of a Visual Language at your disposal
- When to use them
This is very comprehensive resource and well worth the read.
Please share your thoughts in the comment section.